Making Informed Choices for Your Professional Growth in Gen AI

As Generative AI becomes increasingly integral to business operations, the demand for AI-certified professionals is on the rise. Responding to these changing requirements of the workplace, Straits Interactive debuted two new courses – the two-day Certified AI Business Professional course, and the six-module Advanced Certificate in Generative AI, Ethics and Data Protection. But you might wonder, which one will best support your professional growth?

 Getting your Foundations Right: the Certified AI Business Professional

The Certified AI Business Professional course takes a broad approach to give a quick overview to AI competency. Over two intensive days, it aims to familiarise individuals with popular Generative AI tools in the market. Using Straits Interactive’s proprietary Activity toolkit and AI Assistant, powered by our Capabara platform, the course takes a step-by-step and hands-on approach in familiarising users with the value, risks and constraints of different AI tools, so that they feel confident in using them in their personal and professional lives. 

Ideal for: Business professionals seeking a foundational understanding of Generative AI with a focus on business integration. It would also benefit those who have little or no practical experience with Generative AI, but who are interested in acquiring some skill and knowledge to be proficient with the tools. 

Focus: With a focus on practical application, the course emphasises hands-on experiences and real-world case studies, fostering a deep understanding of the ethical implications and data protection considerations associated with AI usage. Those who seek to master hands-on Generative AI competencies for content generation, whether for personal or professional use, would also benefit from the curriculum. 

Upon successful completion of the course, participants receive the AI Business Professional Certificate from DPEX Network.

But this isn’t the only entry point to your professional growth in Generative AI. If you’re looking for a more in-depth coverage of the topics in the Certified AI Business Professional, taking the next step or heading straight for A Practical Approach to Generative AI may be right for you. It is the first module in our Advanced Certificate in Generative AI, Ethics and Data Protection.

   A Deeper Dive into Generative AI: the Advanced Certificate in Generative AI, Ethics, and Data Protection

This comprehensive roadmap offers a deep dive into Generative AI and its ethical implications across various business domains. Comprising six modules, spanning 12 days, it equips participants with the skills to use AI tools ethically and responsibly while generating substantial value for their organisations. Each module concentrates on different aspects of Generative AI. Starting from foundational theory to hands-on practice with software tools of different modalities, best practices in prompt engineering as well as applications across domains such as business productivity and HR, digital marketing, learning management, and finally, responsible and ethical use of the technology. 

Ideal for: Those who have some practical experience with Generative AI tools such as Chatgpt, Dall-E 3 or Mid Journey. This course is great for professionals aiming to master the complex landscape of AI-powered applications, with an emphasis on data protection, governance, and ethical management.

While the Certified AI Business Professional course suits business professionals, managers, and executives involved in digital transformation, the Advanced Certificate is tailored for professionals in roles such as Data Protection Officers, Privacy Officers, Legal Officers, Compliance Officers, Security Officers, Business Continuity Managers, and Marketing Managers. It caters to those seeking a more in-depth understanding of Generative AI and its ethical implications in specific business domains. 

Focus: This course is designed to address the value, risks and constraints associated with using Generative AI, equipping professionals with the skills to proficiently handle AI tools while being mindful of data protection and governance. 

Learn Prompt Engineering techniques that not only guide the model to creating the output you desire, but to also build your own AI tools that can help augment productivity. 

Upon successful completion of the course, participants receive the Advanced Certificate in Generative AI, Ethics, and Data Protection from SMU Academy.

Hear from one of our participants from the Conversational AI and Prompt Techniques course:

 Which is Right? 

To make the right choice, consider your professional goals, current role, and the relevance of Generative AI and AI business competencies to your career. Determine whether you want to specialise in a particular aspect of AI or gain a broader understanding of its applications in business.

Both courses employ interactive teaching methods, case studies, dynamic discussions, hands-on activities, and tools like ChatGPT and DALL-E to drive home the learning. 

The foundational Certified AI Business Professional course can be an excellent starting point before you delve into the Advanced Certificate, which explores generative AI's applications in different domains.

As both courses offer valuable insights into the world of Generative AI, consider each with its unique focus. Once you evaluate your professional aspirations, you can select the course that aligns best with your career path and pave the way for your growth in the dynamic field of Generative AI.