Application of Generative AI in Digital Marketing

Training Partners

Next Session

10 Nov - 11 Nov

Duration

2 Days

Cost

SGD 2180.00

Contact

+65 6974 8949 | +65 6920 5462

Email

courses@straitsinteractive.com

Ideal For

Business professionals wanting to apply Generative AI
Managers in the corporate or public sector involved in digital transformation
Data protection and data governance officers
Compliance and risk officers
Staff looking to use Generative AI responsibly, especially in internal communications, customer support, finance / accounting, human resource and project management

LATEST UPDATE
Participants are required to attain a minimum of 75% training attendance and pass the associated assessment in order to be eligible for course fee funding. Click here for more information.

INTAKE INFORMATION:

10 - 11 Nov 2025 [Open for Registration]
Mode of Delivery: In-person

*Online registration will close 5 calendar days before the course start date or once the maximum class size is met, whichever comes first.

Using Generative Conversational AI and Prompt TechniquesAI technology (driven by OpenAI's ChatGPT) in the corporate world offers real value and can be used to create new and creative solutions.

Are you ready to take your digital marketing skills to new heights? Join us for our exclusive two-day programme, "Application of Generative AI in Digital Marketing," and unlock the full potential of your marketing efforts. Stay ahead of the curve and learn how to harness the power of Generative AI to maximize efficiency, drive results, and out-market your competitors who have caught on to these new techniques. Whether you're a seasoned expert or a newcomer eager to expand your skill set, our course will provide you with the knowledge and tools necessary to revolutionize your digital marketing efforts with Generative AI

Why This Programme:

Master the latest techniques and tools in Generative AI, specifically tailored for digital marketing professionals
Gain hands-on experience in applying Generative AI to optimize your marketing campaigns and grow your business exponentially
Develop a solid understanding of how to seamlessly incorporate Generative AI into your existing digital marketing strategies
Learn the ethical considerations and responsible use of Generative AI, ensuring your marketing efforts are both effective and conscientious

What You'll Gain:

A comprehensive understanding of Generative AI and its game-changing applications in digital marketing.
Practical knowledge on how to use Generative AI to create personalized content, automate processes, and enhance customer engagement
Confidence in navigating the complex landscape of AI-powered marketing with integrity and expertise
A valuable edge over your competitors as you accelerate in various marketing strategies and tactics execution

TOPICS COVERED

Introduction to Generative AI in digital marketing
Impact of Generative AI on Content Marketing
Social Media Marketing and Generative AI
Impact of Generative AI on Email Marketing
Impact of Generative AI on Influencer Marketing
Ad Targeting with Generative AI
Generative AI and Search Engine Optimization (SEO)
Ethical Issues in Using Generative AI for digital marketing
Responsible use of Generative AI for digital marketing
Evaluating and adopting new software using Generative AI

This module is part of the Advanced Certificate in Generative AI, Ethics and Data Protection programme.

Hear from our course participants!

Meet our team of trainers:

Alvin Toh
CMO & Co-Founder,
Straits Interactive

As Chief Marketing Officer and Head of International Operations of Straits Interactive, Alvin drives marketing strategy, awareness and partner relationships for the company’s innovative privacy solutions that build upon the foundation of responsible marketing.

Using his extensive sales and marketing experience, Alvin was involved in helping SMEs in their marketing and digital marketing activities prior to co-founding Straits Interactive. In addition, he is a sought-after regional speaker on data protection and privacy management as well as a trainer in data protection and digital marketing.

He holds an Executive MBA, International Business Administration, from Rutgers, The State University of New Jersey-New Brunswick and internationally recognised professional qualifications from the International Association of Privacy Professionals, Open Compliance Ethics Group and EXIN. His credentials from these examining bodies include the Certified Information Privacy Manager and Technologist (CIPM and CIPT), the Certified Information Privacy Professional /Asia (CIPP /A) and the GRC Processional (GRCP) Certification. Locally, Alvin received the Advanced Diploma in Data Protection (SMU).

Celine Chew
Head of Learning & Development,
Straits Interactive

As a Certified Information Privacy Manager (CIPM) and Head of Learning and Development of Straits Interactive, Celine provides insights into the behavioural change and learning required for teams to embrace change initiatives. She offers comprehensive training for Data Protection Officers (DPOs) and companies, propelling digital transformation in data protection and governance. Celine also has extensive training experience internationally and specialises in the social, emotional and cognitive aspects of learning. She is also an executive coach to senior executives in multinational and regional companies.

Combining both her educator, musical and change management background, Celine crafted and trained a tailored curricula for educators on utilising ChatGPT for teaching and learning, training educators' adeptness with these tools. Through her hands-on approach and strategic insights, she has significantly advanced the integration of cutting-edge AI technologies in these vital areas as well as playing a crucial role for the launch of Straits first AI Data Protection Officer (DPO) Assistant toolkit.

PREREQUISITES

Tertiary education or diploma with at least three years of relevant working experience

LEARNING OBJECTIVES

At the end of the course, participants will be able to:

A comprehensive understanding of Generative AI and its game-changing applications in digital marketing
Practical knowledge on how to use Generative AI to create personalized content, automate processes, and enhance customer engagement
Implement Generative AI in digital marketing campaigns through hands-on activities and case studies
Understand ethical considerations and responsible use of Generative AI in digital marketing
Confidence in navigating the complex landscape of AI-powered marketing with integrity and expertise

LEARNING METHODOLOGY

Dynamic lecturing with slides, further enlivened with use of multi-media audio, video and web materials
Case examples and studies based on practical industry experience
Interactive discussions – participants encouraged to discuss with peers and interact proactively, sharing their experiences from their respective industries and organizations.
Hands-on Activities – for participants to apply concepts introduced in the course

ASSESSMENTS

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

For more information on assessment and re-assessment policy, click here.

CERTIFICATION

Advanced Certificate in Generative AI, Ethics and Data Protection

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Generative AI, Ethics and Data Protection issued by Singapore Management University.

Participants will receive the course material in the form of digital e-book. To access your digital e-book, you need to install Adobe Digital Editions or BlueFire. Visit - https://bit.ly/ade-ebook-guide for more guidance on how to open the e-book.

		COMPANY-SPONSORED
PARTICIPANT PROFILE	SELF-SPONSORED	SME	NON-SME
Singapore Citizen < 40 years old Permanent Resident LTVP+	$654 (After SSG Funding 70%)	$254 (After SSG Funding 70% + ETSS Funding 20%)	$654 (After SSG Funding 70%)
Singapore Citizen ≥ 40 years old	$254 (After SSG Funding 70% + MCES Funding 20%)	$254 (After SSG Funding 70% + ETSS Funding 20%)	$254 (After SSG Funding 70% + MCES Funding 20%)
International Participant	$2,180 (No Funding)	$2,180 (No Funding)	$2,180 (No Funding)
*Please note that prices listed above are inclusive of the new 9% GST, applicable from January 1, 2024.*

Post Secondary Education Account (PSEA)

PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

SELF SPONSORED

# SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

# Workfare Skills Support Scheme

Workfare Skills Support (WSS) Scheme in replacement of Workfare Training Support (WTS) Scheme:

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

COMPANY SPONSORED

# Enhanced Training Support Scheme

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than SGD100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainers must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

# Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here.
For more information, please refer to:

# SkillsFuture Enterprise Credit (SFEC)

This course is eligible for SFEC funding. Companies should check their SFEC eligibility on the Business Grant Portal.

COURSE ENQUIRY / DETAILS

For more information on course details, write to us at courses@straitsinteractive.com or call us at +65 6974 8949 / +65 6920 5462.

REGISTRATION / BILLING MATTERS

Click here to send an enquiry to SMU Academy on matters pertaining to registration and billing.